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Storytelling Matters: Reach Out with Digital Advocacy Stories

Arizona Library Association Conference

4 November 2016


Presentation PowerPoint (.pdf files) AzLA_Advocacy_Digital_Storytelling.pdf


Handout Storytelling_Matters_Graphic_Organizer.pdf


Digital Storytelling Tools

Follow this link to find brief descriptions of free Web 2.0 tools to use for digital advocacy storytelling.


Sample Process

Coteachers: Step Out of the Box - Together! A sample advocacy video from inception to final product


References/Resources for Advocacy Storytelling


American Association of School Librarians. 2006. School librarians and learning for life. American Library Association. http://www.ala.org/aasl/learning4life/school-librarians


American Library Association. 2016. Campaign for America's libraries. American Library Association. http://www.ala.org/advocacy/advleg/publicawareness/campaign@yourlibrary.


Cody, Heidi. 2016. American alphabet answers. Wiki.Answers.com.



Lakoff, George. 2014. The ALL NEW don’t think of an elephant: Know your issues and frame the debate. White River, VT: Chelsea Green.


Lambert, Joe. 2012. Digital storytelling: Capturing lives and creating community. 4th ed. New York: Routledge.


Moreillon, Judi. 2016. LS5633: Art of storytelling: Digital storytelling. Wikispaces.com. http://ls5633.wikispaces.com/Digital_Storytelling.


Simmons, Annette. 2007. Whoever tells the best story wins: How to use your own stories to communicate with power and impact. New York: AMACON.


Reinsborough, Patrick, and Doyle Canning. 2010. Re:Imagining change: How to use story-based strategy to win campaigns, build movements, and change the world. Oakland, CA: PM Press.


StoryCenter (formerly Center for Digital Storytelling)


Word Cloud. 2016. Wordle.net. http://wordle.net.


Sample Professional PSAs




Message (One-sentence Theme)

Target Audience(s)


2016 Summit Award


Every Child Ready to Read® helps parents prepare their children for reading readiness.

All Library Stakeholders

ASAE Power of A Awards


Introducing the Coconino County Bookmobile


The Coconino County bookmobile has resources that meet the diverse needs of the community it serves.

Rural Library Stakeholders

Shared by session participant Claudine Randazzo


Library Card PSA - Forbes Library


The public library offers a wide variety of services for patrons of all ages.

All Possible Library Users

Jason & Steven


Promoting Your School Library


School libraries led by professional school librarians transform learning.

All Library Stakeholders

Australia Library and Information Association



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